A blog is a website where one or more people consistently write long-form content about specialized subjects. Blogs can be about anything, really, with the style reflecting more of an online journal than an informational news page. A blog can be a standalone website, or it can be a part of your business’s website.
A blog can be used in multiple ways. For some, a blog is a way to reach out to an intended audience and share their ideas about a subject. Meanwhile, companies often have their own blogs to share updates about their products, post press releases, or highlight customer interactions. Regardless of their intended use, blogs are common thanks to their low barrier of entry.